Sofia, 47, is a
self made woman whose perseverance and hard work has rightly
earned her the respect and admiration of everyone around
her. Sofia was born and brought up in Peshawar, where she
acquired her basic education. She hailed from a poor family,
where hardships and problems came in big packages. Despite her
tender age, Sofia understood the numerous difficulties her
parents faced whilst coping with the ever increasing household
expenses.
Sofia then got married, and the young lady took on the
responsibility of a wife and soon became a mother – with three
kids and a husband Sofia would hardly get anytime for herself
or for anything other than chores. In 2002, things at home
started getting very tight, so much so that days would go by
without Sofia’s family having a single decent meal. This was
due to the fact that her husband had been relieved of his job
and had virtually zero savings to live off from. With no-one to
turn to and no support from anyone Sofia’s family was slowly
led to the brink of starvation. Remembering her hardships Sofia
says ‘I can not remember of a worse time in my life’. She
further adds ‘It is that day that I decided to use my skills
and do whatever it takes to bring my family out of despair and
see them smile again. I was determined to free my family from
the grasp of extreme poverty’.
Her family’s suffering gave her a renewed spirit that enabled
her to withstand her miseries and work relentlessly towards
appropriating a better life for her family and herself. With
her new found resolve to work towards improving her situation,
Sofia decided to hone her skills in knitting and soon mastered
the art. Equipped with the required skills and the basic
knowledge of various hand knitting techniques, Sofia began to
knit and stitch (tailoring) clothes on a very small scale. All
of these clothes were made by hand and were later sold at very
reasonable prices.
The work she did was laborious and the earnings meager. Sofia’s
work would help her generate an income of only PKR.4500 per
month which needless say was insufficient to sustain her family
of 5. Gradually, Sofia learnt how to knit clothes using
machines from the local trainers in her area. Once she gained
the pre requisite qualifications to start knitting clothes with
the help of a machine, Sofia knew it was not be feasible to
continue to knit by hand. She understood the importance of
applying her skill for the sake of greater turnover, increased
efficiency and more revenue.
Destitute Sofia though, had the skills, lacked the capital and
finance required to buy a machine and setup her own place. Upon
discussing her problem with some teachers at the training
center, she was advised to take a loan from a Microfinance
Institution.
In 2005 Sofia approached Khushhali Bank Ltd and took a loan
from the same, with the help of which she bought a knitting
machine and some wool from the local bazaar and started making
sweaters, scarves and baby sets, which she sold in the
neighborhood. This step enabled her to finance her husband’s
business of cosmetics and boost her earnings to PKR 7000 per
month as opposed to PKR 4500 per month. The realization that
she had the power to turn around her life and the confidence
and strength that followed proved to be beneficial for Sofia’s
business. She was now driven to extend her business and push
her limits so she could achieve her potential. She visited some
nearby schools and presented samples of her knitted sweaters
and scarves. The school authorities appreciated her samples and
gave her an order of 200 school uniform sweaters and scarves.
This was a happy moment in her life and a time of real zeal for
her. But all the happiness and strength aside Sofia felt she
needed a helper if she wanted to fulfill the orders on
time.
In 2006 she approached Khushhali Bank
Ltd for another loan. The loan was sanctioned and
Sofia bought another machine and hired two more workers, thus
lightening her work burden and allowing her to take on more
orders. This time around Sofia’s business acumen guided her to
buy raw materials from Lahore, resulting in high quality and
more economical purchases. This enhanced her business and she
continued to facilitate her spouse in furthering his business
and establishing another business (toy shop). Her monthly
income now increased to PKR 12000.
Sofia’s endeavors and tireless efforts had a significant impact
on her business and her hard work was bearing fruit. In an
attempt to further increase her revenue and be in a position to
accept the influx of orders. Sofia applied for another loan as
she needed to buy two more knitting machines and hire more help
to realize her dreams and accept the business she was
getting.
Today Sofia runs her own outlet of knitted garments which is a
product of her self confidence, intelligence and her skills
along with a little help from Khushhali Bank in the form of
micro credit. The proceeds of this factory currently amount to
PKR 14000-16000 per month. Sofia continues to weave more plans
for her business and wants to establish a knitting center
whereby she can optimize her earnings and extend her business
into other cities. Sofia also plans on introducing a variety of
high quality products based on latest designs by installing
design cards in her machines. This will make her business more
attractive and reach out to a wider market.
Her story is truly an inspirational one, whereby Sofia started
from scratch and reached new heights. Her commitment and
decision to take a loan and start her own work paid off and her
courageous initiatives and determination truly transformed her
life. Through her business Sofia was able to greatly increase
her living standards and was also able to generate employment
for her neighbors. Today she continues to support her spouse’s
business whilst managing and expanding her own business that is
now flourishing. Her children who at one point in time had
nothing to eat are now enrolled in good schools and are
acquiring quality education. Her steadfast faith gave her the
courage to overcome the harsh realities of life and the
unimaginable adversity that came with it.
Her efforts, unwavering faith, self reliance, leadership
qualities are simply mind blowing. This enterprising individual
was recently acknowledged for her contributions to society and
the economy by the ‘Citi PPAF Awards 2008’ whereby she was
chosen to be the ‘National Runner up Best Female Entrepreneur’
and was awarded a cash prize of Rs. 130,000 by Shaukat Tarin
Advisor to Prime Minister on Finance, Revenue, Economic Affairs
& Statistics.Sofia, 47, is a self made woman whose
perseverance and hard work has rightly earned her the respect
and admiration of everyone around her. Sofia was born and
brought up in Peshawar, where she acquired her basic education.
She hailed from a poor family, where hardships and problems
came in big packages. Despite her tender age, Sofia understood
the numerous difficulties her parents faced whilst coping with
the ever increasing household expenses.
Sofia then got married, and the young lady took on the
responsibility of a wife and soon became a mother – with three
kids and a husband Sofia would hardly get anytime for herself
or for anything other than chores. In 2002, things at home
started getting very tight, so much so that days would go by
without Sofia’s family having a single decent meal. This was
due to the fact that her husband had been relieved of his job
and had virtually zero savings to live off from. With no-one to
turn to and no support from anyone Sofia’s family was slowly
led to the brink of starvation. Remembering her hardships Sofia
says ‘I can not remember of a worse time in my life’. She
further adds ‘It is that day that I decided to use my skills
and do whatever it takes to bring my family out of despair and
see them smile again. I was determined to free my family from
the grasp of extreme poverty’.
Her family’s suffering gave her a renewed spirit that enabled
her to withstand her miseries and work relentlessly towards
appropriating a better life for her family and herself. With
her new found resolve to work towards improving her situation,
Sofia decided to hone her skills in knitting and soon mastered
the art. Equipped with the required skills and the basic
knowledge of various hand knitting techniques, Sofia began to
knit and stitch (tailoring) clothes on a very small scale. All
of these clothes were made by hand and were later sold at very
reasonable prices.
The work she did was laborious and the earnings meager. Sofia’s
work would help her generate an income of only PKR.4500 per
month which needless say was insufficient to sustain her family
of 5. Gradually, Sofia learnt how to knit clothes using
machines from the local trainers in her area. Once she gained
the pre requisite qualifications to start knitting clothes with
the help of a machine, Sofia knew it was not be feasible to
continue to knit by hand. She understood the importance of
applying her skill for the sake of greater turnover, increased
efficiency and more revenue.
Destitute Sofia though, had the skills, lacked the capital and
finance required to buy a machine and setup her own place. Upon
discussing her problem with some teachers at the training
center, she was advised to take a loan from a Microfinance
Institution.
In 2005 Sofia approached Khushhali Bank Ltd and took a loan
from the same, with the help of which she bought a knitting
machine and some wool from the local bazaar and started making
sweaters, scarves and baby sets, which she sold in the
neighborhood. This step enabled her to finance her husband’s
business of cosmetics and boost her earnings to PKR 7000 per
month as opposed to PKR 4500 per month. The realization that
she had the power to turn around her life and the confidence
and strength that followed proved to be beneficial for Sofia’s
business. She was now driven to extend her business and push
her limits so she could achieve her potential. She visited some
nearby schools and presented samples of her knitted sweaters
and scarves. The school authorities appreciated her samples and
gave her an order of 200 school uniform sweaters and scarves.
This was a happy moment in her life and a time of real zeal for
her. But all the happiness and strength aside Sofia felt she
needed a helper if she wanted to fulfill the orders on
time.
In 2006 she approached Khushhali Bank
Ltd for another loan. The loan was sanctioned and
Sofia bought another machine and hired two more workers, thus
lightening her work burden and allowing her to take on more
orders. This time around Sofia’s business acumen guided her to
buy raw materials from Lahore, resulting in high quality and
more economical purchases. This enhanced her business and she
continued to facilitate her spouse in furthering his business
and establishing another business (toy shop). Her monthly
income now increased to PKR 12000.
Sofia’s endeavors and tireless efforts had a significant impact
on her business and her hard work was bearing fruit. In an
attempt to further increase her revenue and be in a position to
accept the influx of orders. Sofia applied for another loan as
she needed to buy two more knitting machines and hire more help
to realize her dreams and accept the business she was
getting.
Today Sofia runs her own outlet of knitted garments which is a
product of her self confidence, intelligence and her skills
along with a little help from Khushhali Bank in the form of
micro credit. The proceeds of this factory currently amount to
PKR 14000-16000 per month. Sofia continues to weave more plans
for her business and wants to establish a knitting center
whereby she can optimize her earnings and extend her business
into other cities. Sofia also plans on introducing a variety of
high quality products based on latest designs by installing
design cards in her machines. This will make her business more
attractive and reach out to a wider market.
Her story is truly an inspirational one, whereby Sofia started
from scratch and reached new heights. Her commitment and
decision to take a loan and start her own work paid off and her
courageous initiatives and determination truly transformed her
life. Through her business Sofia was able to greatly increase
her living standards and was also able to generate employment
for her neighbors. Today she continues to support her spouse’s
business whilst managing and expanding her own business that is
now flourishing. Her children who at one point in time had
nothing to eat are now enrolled in good schools and are
acquiring quality education. Her steadfast faith gave her the
courage to overcome the harsh realities of life and the
unimaginable adversity that came with it.
Her efforts, unwavering faith, self reliance, leadership
qualities are simply mind blowing. This enterprising individual
was recently acknowledged for her contributions to society and
the economy by the ‘Citi PPAF Awards 2008’ whereby she was
chosen to be the ‘National Runner up Best Female Entrepreneur’
and was awarded a cash prize of Rs. 130,000 by Shaukat Tarin
Advisor to Prime Minister on Finance, Revenue, Economic Affairs
& Statistics.
(Khushhali Bank Ltd)
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